<ul data-eligibleForWebStory="false">Conflicts between development and product teams often arise from differences in mindset, experiences, and motivation for knowledge workers.The conflict was exacerbated by a rigid top-down process seen as a hindrance to autonomy, mastery, and purpose, essential for the dev team.A critical factor in the conflict was the massive knowledge gap resulting from a shift in business models, causing uncertainty and anxiety.Addressing the knowledge gap through collaborative workshops and a hybrid approach transformed team dynamics and led to innovation.