<ul><li>Swiggy, a food delivery platform, introduces 'Fasting Mode' to respect user preferences during fasting hours.</li><li>By offering a Fasting Mode, Swiggy prevents user churn and retains users for the long term.</li><li>The Fasting Mode is a counterintuitive but powerful retention strategy that promotes user loyalty.</li><li>Swiggy's approach highlights the importance of thoughtful and customized experiences for diverse audiences.</li></ul>

A masterclass in market positioning & competitive differentiation

Discover more