Devon Zuegel, a millennial engineer from San Francisco, is creating a walkable small city called Esmeralda in Sonoma Wine Country inspired by her childhood experiences at Chautauqua.
Esmeralda aims to blend the vibrancy of big cities with the community feel of small towns, offering residents regular opportunities to connect.
Zuegel drew inspiration from walkable communities like Vail, Charleston, and Arizona's car-free neighborhood.
The idea is to revitalize Cloverdale by building a primarily walkable and bikeable town, catering to millennials seeking a different living environment.
Edge Esmeralda, a pop-up event, was launched by Zuegel to showcase what Esmeralda could become, emphasizing community interaction and intentional living.
The event attracted over 1,300 attendees in 2024, offering workshops on AI, longevity, and various activities reflecting the vision of Esmeralda.
Esmeralda taps into the trend of millennials prioritizing community and flexibility in their living arrangements, mirroring the shift in work dynamics towards remote options.
Zuegel's vision includes a slow-growth model learned from Chautauqua, aiming to involve prospective residents in shaping the town gradually.
Local residents have shown interest in Esmeralda, though concerns exist regarding affordable housing, transportation, and social dynamics within the community.
Esmeralda represents a blend of big city culture and small-town charm, envisioned to be inclusive, pedestrian-friendly, and intergenerationally welcoming.