<ul><li>The transition from startup to scaleup is a critical point in a company's growth journey.</li><li>Scaling requires a shift from experimentation to optimization and the establishment of strong systems and processes.</li><li>Founders often get stuck at the 'mud' stage, around $10 million in revenue or 25 employees.</li><li>To successfully scale, founders must embrace structured growth, hire experienced leaders, and preserve the startup's values.</li></ul>

A ‘MUD’ MAP: how to avoid getting stuck as you shift from startup to scaleup

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