<ul><li>X's advertising revenue is predicted to increase by 17.5% to $1.3 billion in the US this year, according to a forecast from EMARKETER.</li><li>Some of the growth is fueled by fear of Elon Musk, but it is cautioned that fear is not a sustainable motivator and the situation remains volatile.</li><li>X's ad business has faced challenges following Musk's takeover, with changes to the company's policies and disputes with advertisers.</li><li>X's relationship with advertisers could potentially benefit from Meta's new relaxed moderation policies.</li></ul>

A new analyst forecast says X's advertising revenue is on the upswing, driven partly by 'fear'

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