Microsoft is pinning its hope on AI to give new life to Windows.
Windows debuted in 1985 as a “graphical operating environment which runs on the Microsoft MS-DOS operating system.”
Due to the success of Windows, Microsoft has vast financial resources and strategic advantages, including its own massive cloud and AI infrastructure.
Microsoft has been working with silicon manufacturers and PC makers to augment the CPU and GPU with a powerful new chip — a neural processing unit, or NPU — to run advanced AI programs directly on the machine.
The first steps into the AI era have been shaky. Microsoft’s efforts to give Windows a photographic memory with the new “Recall” feature were delayed due to security and privacy questions.
Despite the decline, Microsoft’s global share of the desktop PC market is still around 70%, setting it apart and giving Microsoft a platform to promote AI apps.
Through Windows and AI, Microsoft wants to make the operating system 'a more personalized experience than ever before.'
In this new era, Microsoft will tap into its ecosystem to spark third-party applications on Windows, this time taking advantage of the NPU, Microsoft Copilot, and other AI features.
There is huge opportunity for AI to allow users to compile code for each person on the planet, creating a new era for Windows.
Windows' goal is to be an orchestrator, delegating tasks to the most efficient chip for the job. But a high-level purpose, rather than glitzy new features, will be a trend going forward.