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TechCrunch
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A new kids’ show will come with a crypto wallet when it debuts this fall
- A new animated kids’ series, 'Owen Nowhere,' is set to premiere on a decentralized web platform using blockchain technology instead of traditional TV networks or streaming services.
- Produced by We Ghosted Media, founded by Chris Jammal and Jaclynn Demas, the show integrates a crypto wallet into its audience engagement strategy.
- Lamina1, led by 'Snow Crash' author Neal Stephenson, partners with We Ghosted Media to release 'Owen Nowhere' on its Layer 1 blockchain platform aiming to create an open metaverse.
- The show follows Owen B. Gloom's adventures documenting visits to tourist attractions with his adoptive vampire parents and other quirky characters.
- Creators aim to redefine children's entertainment in the decentralized era by offering an immersive experience through Lamina1's Spaces enabling interactive content creation and community engagement.
- Parents may face challenges with managing crypto wallets for their children, but the show's digital assets provide a unique way for fans to engage, contribute, and financially support the production.
- Lamina1's CEO acknowledges the need to address concerns around introducing kids to crypto ecosystems and emphasizes the importance of protecting young viewers.
- The show's tokens serve as loyalty rewards and foster a supportive community, emphasizing token-gated access and creative contributions rather than traditional crypto trading.
- 'Owen Nowhere' targets both kids and adults, leveraging transparency and potential parental controls to appeal to a diverse audience.
- Lamina1's Spaces platform, set to launch in the fall, also features other projects like 'Artefact' by visual effects company Wētā, with notable investments from Reid Hoffman and Matthew Roszak.
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