<ul><li>The Good Bug, founded by Keshav Biyani and Prabhu Karthikeyan, is launching a natural, probiotic-fibre blended “weight management” product.</li><li>The product has been clinically tested and found to reduce weight by 12%.</li><li>It will be an over-the-counter (OTC) product, priced at ₹2,000 a month, and will involve powders mixed with water.</li><li>The Good Bug has revenue of Rs 100 crore and will manufacture the product at its plants in Puducherry and Maharashtra.</li></ul>

A nutraceutical looks to stir-up weight-loss segment

Discover more