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A startup pitching a new model of influencer marketing just raised $3.9 million. Read its pitch deck.
- Daisy, a platform for creators to earn revenue, secured $3.9 million in seed funding from CMT Digital, Volt Capital, and EV3 Ventures.
- Founded in 2024, Daisy pays influencers to engage with brand campaigns on social media, aiming to enhance advertising impact.
- The Nashville-based startup was founded by Ray Lee, Vincent Tuscano, Ian Ettinger, and Dylan Huey.
- Brands approach Daisy with specific goals such as increasing engagement on social posts, using a pool of influencers for campaigns.
- The app provides creators with tasks like commenting, sharing, or liking brand content, rewarding them with points that can be converted to cash.
- Daisy works with brands like Snow Cosmetics on performance marketing campaigns, running about 40 campaigns monthly.
- Daisy's unique technology matches influencers with campaigns at scale, focusing on boosting organic and paid content engagement.
- Creators on Daisy can engage across platforms like TikTok, Instagram, Snapchat, and X, earning about $30 per task on average.
- Daisy aims to democratize creator earning, with the top 30% earning around $2,500 monthly without the constant pressure to create content.
- The pitch deck used for funding showcases Daisy's revenue generation, active creators, engagement types, and user growth and stats since launch.
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