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A Step-by-Step Guide to Early Customer Interviews: Validating Your Product Idea

  • Early Customer Interviews (ECIs) are exploratory conversations with potential customers to understand their thoughts on a problem you're solving.
  • ECIs provide qualitative data to guide your product journey by understanding customer needs and behaviors.
  • Prepare by holding hypotheses loosely and crafting a well-structured interview script focusing on past experiences.
  • Summarize findings after conducting interviews to refine your understanding of the problem and potential solutions.

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