<ul><li>A study of gatcha games: the UX of the Pokemon TCG Pocket app</li><li>The Pokemon TCG Pocket app has earned approximately $400 million since its release in October 2024.</li><li>The app's success can be attributed to the psychological pull of gatcha gaming, which allows users to collect virtual cards in a similar way to opening physical booster packs.</li><li>The term 'gatcha' comes from 'gashapon' and refers to the Japanese toy dispensers that provide random collectable toys.</li></ul>

A study of gatcha games: the UX of the Pokemon TCG Pocket app

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