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A Visionary Pivot: How Seeking’s Founder Is Shaping a Stronger Future
- Seeking.com, a unique player in the online dating scene, has undergone a significant transformation under its founder's vision.
- Brandon Wade launched Seeking.com in 2006 to address the challenges he faced in dating, focusing on achievement over appearance.
- Initially attracting more women than men, Seeking.com promised clarity, honesty, and lifestyle compatibility but drifted towards 'sugar dating.'
- Wade's personal transformation through meeting Dana Rosewall led to a pivot towards intentional love, focusing on values and emotional alignment.
- Seeking.com removed transactional dating, emphasizing values, purpose, and emotional maturity over financial arrangements.
- The platform now advocates for intentional relationships, filtering out scammers and fostering genuine connections based on shared values.
- The shift towards intentional love reflects Wade and Rosewall's personal values and commitment to promoting meaningful relationships.
- Seeking.com's new direction embraces complementary hypergamy, where partners bring different but respected forms of value to the relationship.
- The goal is to combat modern dating fatigue by offering depth, clarity, and a sense of direction in building intentional relationships.
- Seeking.com hopes to redefine love as a commitment and decision, moving away from shallow connections towards long-term partnerships.
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