<ul><li>Ben Grubbs, a creator economy veteran, has launched a new startup called Visional Pop.</li><li>Visional Pop aims to invest in animation creators to develop global product franchises.</li><li>The startup has acquired YouTube network YoBoHo to help in its mission and will focus on helping creators monetize through consumer products like toys and apparel.</li><li>Visional Pop, founded by Grubbs, will work with creators to build YouTube channels and is seeking family-friendly characters for investment.</li></ul>

A YouTube alum's next move: turning viral cartoons into big business

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