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A19: Build...
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A19: Building a Bold Startup Branding and Visual Identity

  • A19 Startup House's bold branding and visual identity reflect Tradition, Science, and Energy in central Yerevan.
  • Mda Sanek designed the brand identity to embody the organization's mission and core pillars.
  • The project showcases how strong branding can resonate with abstract concepts and translate them into visual elements.
  • The visual language includes bold red colors, minimalist pictograms, and strategic typography.
  • The web layout and navigation system focus on clarity and efficiency for easy wayfinding.
  • Typography choices like 'BB Manual' and 'Suisse Int'l' convey modernity and technical sophistication.
  • Dynamic elements such as event schedules and logo animations extend the branding beyond static assets.
  • The design emphasizes clear data visualization and a sense of connection and growth.
  • Mda Sanek's work on the A19 brand identity highlights the importance of grounding design in core principles.
  • The branding showcases a holistic approach that ensures consistency and meaningful storytelling.
  • Explore more of Mda Sanek's work on the A19 Brand Identity portfolio here: https://www.behance.net/gallery/227764787/A19-Brand-Identity

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