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AANZ June Expert Session with Kate Wilson | Investors and Intellectual Property
- Intangible assets and intellectual property (IP) drive over 90% of a business's value, critical for competitive advantage and growth.
- Many New Zealand companies overlook the significance of intangible assets and lack understanding of IP.
- Well-managed intangible assets can multiply a company's value, while neglect can lead to rapid loss.
- Investors benefit from clear presentation of IP, integral to due diligence and investment decisions.
- The 'Three Cs' framework - Competitive Intelligence, Competitive Edge, and Collaboration - aids in maximizing the value of intangible assets.
- Competitive Intelligence involves understanding the market landscape and competitor insights for better strategic decisions.
- Competitive Edge focuses on identifying and leveraging unique advantages in reputation, operations, technology, and design.
- Collaboration is crucial for scaling businesses, relying on strategic partnerships to enhance capabilities and market reach.
- IP management is essential for success, attracting investment, and facilitating strategic growth and exit options.
- Understanding and leveraging intangible assets is key for founders to unlock their business's true value and achieve tangible success.
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