GM introduced the Unitized Power Package (UPP) for the Oldsmobile Toronado in 1966, which marked the first front-wheel drive American car since the 1930s.
GM began work on the UPP nine years earlier, led by John Beltz, who drove several important projects to production, including the Olds 4-4-2.
The UPP was tested for over 1.5 million miles in more than a dozen test vehicles by GM.
The Toronado won several awards immediately upon debut and caught the attention of the industry due to its front-wheel drive.
The powerful UPP was also used in GM's Motorhome, which was assembled by Pontiac West Assembly between 1973 and 1978.
Between 1979 and 1984, the UPP was slimmed down to work under the downsized E-body coupes with engines ranging between 4.1 and 6.0 litres.
GM released its fully downsized cars company-wide in 1985 with front-wheel drive, leaving their proud UPP behind.
The UPP's design and brand differentiation had been exceedingly compromised, leading to a difficult transition.
The UPP had a long nine-year development period starting from 1958, and Oldsmobile planned to convert the F-85 line to front-wheel drive.
However, the project extended longer than planned, and costs ballooned due to the challenges arising from fitting a V8 engine, an automatic transmission and all the other drivetrain components into the space usually reserved for the engine.