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ACCIONA’s NEXT IN summit 2025 brings prado’s paintings to life with virtual reality tour
- The NEXT IN Summit 2025, organized by ACCIONA Living & Culture, showcased global leaders in museology, architecture, and art to discuss innovations in cultural space design and management.
- One highlight was the unveiling of 'Art Masters: A Virtual Reality Experience,' a collaboration between ACCIONA Living & Culture and the Museo Nacional del Prado, demonstrating the potential of VR in enhancing cultural engagement.
- ACCIONA Living & Culture, known for blending urbanism with cultural development, partnered with the Prado Museum to create the immersive VR exhibition integrating original artworks with modern storytelling.
- The 'Art Masters' VR exhibition allows visitors to interact with iconic paintings like Las Meninas and The Garden of Earthly Delights, providing historical insights and hidden details through immersive narratives.
- The virtual experience is guided by a narrative where participants actively engage with the artworks, offering a unique blend of storytelling and scholarly interpretation in a surreal realm.
- The exhibition sets a new standard for merging technology with cultural education, demonstrating how immersive experiences can redefine the understanding and appreciation of art.
- The discussions at the summit emphasized the shifting role of museums towards inclusivity, sustainability, and community engagement, enabling them to become dynamic and responsive cultural spaces.
- Leaders like Glenn D. Lowry and Mariët Westermann advocated for museums to embrace inclusivity, openness, and cross-cultural interactions, emphasizing the importance of appealing to younger audiences.
- ACCIONA Living & Culture's commitment to projects that foster participation and accessibility aligns with the vision of museums as platforms for bridging past and future, as highlighted by David Chipperfield.
- The 'Art Masters: A Virtual Reality Experience' is set to travel to Shanghai and Chengdu after its Madrid debut, further promoting international dialogue on the evolving role of cultural heritage and technology.
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