<ul><li>The Federal Trade Commission (FTC) has filed an antitrust lawsuit against Amazon, alleging that the company ranks its own products ahead of competitors in search results, even when competitor products are of superior quality.</li><li>The lawsuit accuses Amazon of stifling competition by punishing sellers who offer cheaper alternatives and requiring sellers to use Amazon's fulfillment service for faster shipping.</li><li>The FTC's claims are based on a 2021 investigation by The Markup, which found that Amazon-owned brands or exclusive products consistently ranked higher in search results than competitors, regardless of customer ratings or reviews.</li><li>Amazon denies the allegations and has stated that the practices being challenged have led to increased competition and innovation in the retail industry.</li></ul>

According to a FTC Lawsuit, Amazon Ranks Its Own Products First

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