<ul><li>Brands worldwide invested $32.55 billion in influencers in 2024, with U.S. leading in collaborations.</li><li>Marketers prefer Instagram and TikTok to engage with Gen Z and millennials.</li><li>Verticals like fashion, beauty, lifestyle, AI, and technology are high adopters of influencer marketing.</li><li>Brands paid an average of $200 for influencer projects, with pricing variations across platforms.</li><li>YouTube influencers charged $675 on average, whereas Instagram influencers settled for $212 last year.</li><li>Pricing differs by verticals; influencers in comedy and entertainment niche are paid more.</li><li>Approximately 72% of influencers are female, with TikTok and Instagram having predominantly female influencers.</li><li>Realizing ROI challenges, brands are turning to small campaigns with niche influencers for targeted audiences.</li><li>User-Generated Content (UGC) is gaining popularity, with brands paying around $198 per use.</li><li>AI is being used for influencer campaigns to manage costs, but authenticity concerns persist.</li></ul>

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