<ul><li>Activision is using generative AI to create fake cover art for potential new games, such as Guitar Hero: Mobile, Call of Duty: Zombie Defender, and Crash Bandicoot Brawl.</li><li>These AI-generated ads are shared on social media to gauge public interest in the games before they are developed.</li><li>When users try to download these games, a message appears stating that the game is not real but could be in the future, and encourages users to provide feedback through a short survey.</li><li>Activision's use of AI-generated ads reflects the increasing trend of using generative AI tools in the gaming industry to assess market demand.</li></ul>

Activision Is Using AI-Generated Ads To Gauge Interest In Potential New Crash Bandicoot, Guitar Hero And Call Of Duty Releases

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