Adidas collaborates with Xociety for the launch of 2,600 limited-edition NFT mystery boxes on May 16.
The NFT mystery boxes will feature Adidas-branded digital clothing for Xociety avatars and XCS tokens linked to tradable shares.
This collaboration integrates Adidas' ALTS NFT line into Xociety, a shooter RPG on the Sui blockchain, expanding the sportswear giant's presence in the digital asset ecosystem.
Adidas' move into NFTs with Xociety contrasts with Nike's failed RTFKT project and aligns with Sui's increasing momentum in the crypto space.