Aditya Birla Capital integrates lending, insurance, and investments on ONDC, becoming the first financial services company to do so.The move aims to simplify access to financial products and enhance user experience on the ONDC platform.Users can access ABCL's services directly through multiple buyer apps on the network, eliminating the need for additional downloads.Other ABCL entities like Aditya Birla Health Insurance and Aditya Birla Sun Life AMC have also integrated their offerings into the network.