<ul><li>Aditya Birla Digital Fashion Ventures Ltd., a subsidiary of Aditya Birla Fashion and Retail Ltd., has invested Rs 75 crore in men's apparel business Wrogn.</li><li>The investment aims to expand Aditya Birla Digital Fashion's portfolio of digital-first brands.</li><li>Wrogn, co-founded by Virat Kohli, offers casual clothing, footwear, and accessories for men aged 18-30.</li><li>The brand operates through both online and offline retail channels.</li></ul>

Aditya Birla Digital Fashion invests Rs 75 crore in Virat Kohli-backed Wrogn

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