<ul data-eligibleForWebStory="false"><li>Aditya Birla Group faces scrutiny from the Competition Commission of India (CCI) with its cement business under investigation for bid-rigging allegations and its paints division accusing Asian Paints of abusing market dominance.</li><li>UltraTech Cement, the flagship company of Aditya Birla Group, is under investigation for alleged bid-rigging in tenders floated by ONGC, while Birla Opus, the Group's paints venture, has filed a complaint against Asian Paints for unfair competition practices.</li><li>The CCI has ordered an investigation into Asian Paints based on Birla Opus' complaint, and in the bid-rigging case involving UltraTech's subsidiary India Cements, a hearing is expected in the second half of 2025.</li><li>This marks the second major probe by the CCI into suspected cartelization in the cement sector, with a previous case in 2012 resulting in fines on cement firms for deliberate market manipulation.</li></ul>

Aditya Birla Group at Crossroads: Cement Arm Faces CCI Heat, Paints Division Takes on Asian Paints

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