<ul><li>Aditya Birla Fashion and Retail has increased its stake in Wrogn to 33% with an investment of Rs 75 crore.</li><li>The investment was made through Aditya Birla's subsidiary, Aditya Birla Digital Fashion Ventures Limited.</li><li>Wrogn, backed by Virat Kohli, experienced a revenue decline of about 30% in FY24.</li><li>Aditya Birla Group aims to make Wrogn a leading brand in men's casual and activewear category.</li></ul>

Aditya Birla increases stake in Wrogn to 33% with an investment of Rs 75 Cr

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