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AdMall Data Leads to New Nonprofit Fitness Center Strategic Marketing Plan

  • Dave Hoenig from OnMedia helped a local nonprofit fitness center create a strategic marketing plan to increase enrollment.
  • The fitness center lacked a formal advertising strategy and was seeking guidance to boost membership across all facilities.
  • Hoenig utilized AdMall's Digital Audit and AudienceSCAN data to develop a $2,500 digital media plan with a focus on YouTube advertising.
  • The new campaign is anticipated to support growth initiatives and is part of a broader $10,000 ad campaign.

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