<ul data-eligibleForWebStory="false">Dave Hoenig from OnMedia helped a local nonprofit fitness center create a strategic marketing plan to increase enrollment.The fitness center lacked a formal advertising strategy and was seeking guidance to boost membership across all facilities.Hoenig utilized AdMall's Digital Audit and AudienceSCAN data to develop a $2,500 digital media plan with a focus on YouTube advertising.The new campaign is anticipated to support growth initiatives and is part of a broader $10,000 ad campaign.