Diane Kapinos, an account executive for WMAR, used AdMall's tools to create an effective annual ad campaign for a local outdoor furniture store.
By utilizing AudienceSCAN and AdMall's data and statistics, Kapinos was able to present the value of advertising to the client and target specific audience segments.
The ad campaign included TV, targeted OTT streaming, a local contest giveaway, and SEM, resulting in a total spend of $254,075 by a client who had no marketing budget.
The client saw an increase in business, with customers coming from multiple locations, and was overall pleased with the results.