<ul><li>Adobe is partnering with Amazon Web Services (AWS) to expand its Experience Platform onto AWS, signaling a major shift in how enterprises approach AI and customer data.</li><li>This partnership allows organizations to activate customer data stored in AWS services for personalization without the complexity and latency of cross-cloud data transfers.</li><li>The integration of generative AI capabilities through the AEP AI Assistant offers a democratization of enterprise marketing tools, allowing teams to interact with complex data through natural language prompts.</li><li>The joint offering will be available in 2025, providing enterprises with the opportunity to leverage Adobe's suite of applications directly within their AWS environment.</li></ul>

Adobe brings generative AI and real-time personalization to AWS: Here’s what’s next

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