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Adobe Introduces 10 Purpose-Built AI Agents for Customer Experience
- Adobe launched Experience Platform Agent Orchestrator and new enterprise capabilities at the Adobe Summit conference in Las Vegas.
- The new offerings focus on AI agent orchestration for customer experiences and streamlined content creation amid rising demand for personalized engagement.
- Adobe shifts from Customer Experience Management to AI-enabled Customer Experience Orchestration, aligning marketing, creativity, and AI for enhanced business capabilities.
- The Adobe Experience Platform Agent Orchestrator enables businesses to build, manage, and orchestrate purpose-built AI agents for customer engagement.
- Adobe unveiled 10 purpose-built AI agents for tasks like account qualification, audience analysis, content production, data insights, and journey orchestration.
- The new Adobe Brand Concierge offers personalized, conversational experiences to guide consumers in their purchase decisions.
- Adobe reports a significant increase in AI-guided purchase assistance on U.S. retail sites, signaling growing consumer interest.
- The Agent Orchestrator ecosystem includes partnerships with industry leaders like AWS, IBM, Microsoft, and Accenture, among others.
- Adobe Express introduces enterprise-level enhancements to combat 'content chaos' and empower distributed marketing teams with high-quality content creation tools.
- New capabilities in Adobe Express include Workfront integration, native reviews and approvals, customizable home pages, and one-click brand set-up for streamlined workflows.
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