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Adobe introduces AI agents to optimise marketing workflows

  • Adobe introduces AI agents to optimize marketing workflows, including the Product Support Agent and Data Insights Agent.
  • Product Support Agent assists in troubleshooting, diagnosing, and escalating issues by gathering contextual data and pre-filling support cases.
  • Users can review and submit pre-filled support cases, saving time and addressing operational roadblocks that may interrupt workflows.
  • Adobe's Data Insights Agent allows users to query data using natural language, streamlining workflows from reporting to forecasting for actionable insights.

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