<ul><li>Adobe announced the launch of Adobe Experience Platform Agent Orchestrator at the Adobe Summit 2025, introducing a new capability for businesses to integrate AI agents into customer experiences and marketing workflows.</li><li>Agent Orchestrator provides the data foundation to manage and deploy AI agents that interact with customers and support daily operations across Adobe and third-party applications.</li><li>The new offering aligns with Adobe’s vision for customer experience orchestration (CXO), enhancing customer engagement with AI-powered automation.</li><li>Adobe introduced ten AI agents designed to streamline key business functions and also introduced Brand Concierge, a solution designed to deliver personalized conversational experiences.</li></ul>

Adobe Introduces AI-Powered Agent Orchestrator for Marketing and Customer Experience

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