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Adobe Launches AI Agents To Enhance Online Marketing

  • Adobe has launched a range of AI agents to enhance online marketing.
  • The AI agents are designed to engage with users on websites and provide suggestions and assist with purchase plans.
  • New offerings like Adobe Journey Optimizer and Adobe Customer Journey Analytics help create user profiles and tailor AI experiences for different users.
  • The AI agents can analyze the source of the user's arrival and use different strategies based on their age.

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