<ul data-eligibleForWebStory="false"><li>Adobe predicts a 3,200% increase in AI-driven traffic to U.S. retailers during Amazon's Prime Day sales event.</li><li>Generative AI chat services and browsers are expected to play a significant role in helping consumers find deals and product details efficiently.</li><li>Adobe found that 92% of U.S. consumers believe that AI enhances their shopping experience by assisting in tasks like research, product recommendations, and finding deals.</li><li>Retailers are increasingly utilizing AI-powered tools for searches, with Amazon showcasing various AI shopping tools for Prime Day and year-round usage.</li></ul>

Adobe Says Retailers’ AI-Driven Traffic Will Leap 3,200% During Prime Day

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