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Ars Technica
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Ads are “rolling out gradually” to WhatsApp
- WhatsApp will now display advertisements for the first time since its 2009 launch.
- The ads, introduced gradually, will initially appear in the Updates tab for updating status and accessing interest-based channels and groups.
- These ads are specifically placed to avoid interrupting personal chats.
- Meta announced that the ads will aim to help channel admins, businesses, and organizations grow.
- WhatsApp users will encounter three types of ads: in the Status section, Promoted Channels, and for exclusive updates.
- Ad selection will be based on user information like age, location, and usage patterns, while being end-to-end encrypted.
- WhatsApp’s ad placement and preferences can be managed through the Accounts Center feature.
- Despite the shift towards ad revenue, WhatsApp emphasizes privacy and offers transparency to users about ad targeting.
- The move to advertising on WhatsApp follows Meta’s revenue growth focus and aligns with industry trends.
- As social media platforms increasingly rely on ads for revenue, WhatsApp's introduction of ads reflects Meta's strategy to monetize WhatsApp.
- WhatsApp's ad integration is positioned to be subtle for regular messaging users, although Meta's ad-driven approach may lead to further ad expansion.
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