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AdTech: top trends shaping custom development services
- Custom AdTech development services are being designed to promote accessibility and are becoming more popular.
- Many businesses are moving towards the AdTech platform to create a convenient and specific network for advertising.
- As the year progresses, the trend is leaning towards contextual advertising, as it offers better functionality and analytics, leading to better results without additional costs.
- Privacy concerns have led to a shift from third-party cookies to finding a more comprehensive way of offering data consent through a first-party infrastructure.
- Ready-made AdTech development solutions being provided by companies offer better integration, which allows to maintain some of your previous tools.
- CTV ads are on the rise as they have the potential to target a broader audience, but metrics that track progress and appropriate data integration are essential to ensure its effectiveness.
- In-game advertising is becoming a popular trend, which is embedded into games targeted at specific segments and can lead to new opportunities for companies and brands.
- Advertising is undergoing a lot of transformation, and companies are investing in digital ads, while placing emphasis on contextual ads and ensuring user privacy.
- The only sure thing is that advancements will continue, which is why it is essential to keep your team informed of the latest AdTech trends.
- Digital market value is expected to reach over 740 billion US dollars by 2027, and the trend on newer programmatic solutions is set to enhance customer conversion and engagement with ads.
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