Haley Johnson, an account executive at Fox21, closed a $56,000 digital advertising sale using AdMall.
She had been trying to close the deal since October 2023 and stayed persistent, eventually bringing the company with her when she switched to FOX21.
Johnson used AdMall's AudienceSCAN data to incorporate advertising response, response method, television viewing, TV programming source, and types of programming into her sales pitch.
The digital advertising campaign consisted of SEM, SEO, and CTV/OTT.