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Image Credit: Salesfuel

AE Closed 100% Digital $56,000 Sale Using AdMall

  • Haley Johnson, an account executive at Fox21, closed a $56,000 digital advertising sale using AdMall.
  • She had been trying to close the deal since October 2023 and stayed persistent, eventually bringing the company with her when she switched to FOX21.
  • Johnson used AdMall's AudienceSCAN data to incorporate advertising response, response method, television viewing, TV programming source, and types of programming into her sales pitch.
  • The digital advertising campaign consisted of SEM, SEO, and CTV/OTT.

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