Danielle Havener, a senior account executive at OnMedia, utilized AdMall to support a local law firm client's advertising campaign.
She used AdMall for industry and audience intelligence, delivering sourced data that the client appreciated for making informed marketing decisions.
Havener leveraged AdMall's Local Account Intelligence Report to develop the best strategy for the individual client, resulting in a $26,000 sale with positive results.
The client saw success with online video strategies and retargeting capabilities, achieving a 72% video completion rate and over 225 site visits from key market areas.