<ul><li>Aesthetic, a new fashion company, has launched its 'Shazam for clothes' AI-powered fashion concierge named Alma.</li><li>Alma helps users identify and shop for clothing sourced from social media posts.</li><li>Users can send a link to the Aesthetic account on TikTok or Instagram, and Alma responds with a link to view the content on the Aesthetic website for shopping or adding to a collection.</li><li>Aesthetic plans to collaborate with brands and record labels to enable artists to create their own Aesthetic pages for fans to shop their trends.</li></ul>

Aesthetic launches the ‘Shazam for fashion’

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