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Affirm Opens AI-Powered Promotion Platform to Merchants

  • Affirm introduces its AI-powered platform, AdaptAI, to merchant partners to offer personalized promotions and credit offers at the point of purchase.
  • AdaptAI matches benefits to consumers in real-time, unlike traditional credit card rewards, providing tailored value instantly.
  • Consumers seek individualized experiences in payments, driving Affirm and its merchants to offer customized payment solutions.
  • Affirm's evolution includes embedded services on merchant sites, a financial services platform, and a focus on providing consumer-centric payment options.

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