Affirm introduces its AI-powered platform, AdaptAI, to merchant partners to offer personalized promotions and credit offers at the point of purchase.
AdaptAI matches benefits to consumers in real-time, unlike traditional credit card rewards, providing tailored value instantly.
Consumers seek individualized experiences in payments, driving Affirm and its merchants to offer customized payment solutions.
Affirm's evolution includes embedded services on merchant sites, a financial services platform, and a focus on providing consumer-centric payment options.