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After Doubling Revenue, Vestar Exits Simple Mills

  • Vestar Capital Partners has sold Simple Mills, a better-for-you snack brand, to Flowers Foods for $795 million.
  • Simple Mills produces gluten-free, grain-free, and minimally processed snacks and baking mixes.
  • Under Vestar's ownership, Simple Mills experienced consistent double-digit growth, with net sales increasing from $105 million in 2020 to $240 million in 2024.
  • Flowers Foods, a maker of packaged bakery goods, is a strong platform for Simple Mills' future growth.

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