Fresha, a marketplace for beauty, wellness, and self-care services, has made a strategic investment in Yuv, a company specializing in AI-powered hair colour technology.
Fresha recently raised €27.8M in venture debt facility to expand into new markets and drive growth.
The collaboration aims to enhance Fresha's platform offerings by integrating Yuv's advanced technology for salons and beauty professionals.
Yuv's main product, the yuv Lab, is a smart device that creates custom hair colour, promoting sustainability and efficiency in the hair industry.