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After Raising $88 Mn, Melorra May Sell For Pennies On The Dollar

  • Senco Gold is reportedly in talks to acquire struggling online jewellery brand Melorra for INR 40 Cr to INR 50 Cr.
  • Melorra has held talks with multiple buyers for a potential acquisition.
  • The acquisition will help Senco Gold shore up its presence in the ecommerce space.
  • Despite raising over $88 Mn, Melorra continues to be a loss-making venture.

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