<ul data-eligibleForWebStory="false"><li>Swiggy announced the closure of its SaaS platform, Minis, and set August 10 as the shutdown date.</li><li>The platform was launched in 2022 to help local brands establish mini-storefronts and leverage Swiggy's logistics and services.</li><li>Swiggy Minis redirected to a link-in-bio service after seeing low traction, with only 5% to 10% direct customer visits to merchants' store pages.</li><li>The closure of Minis follows the earlier suspension of Swiggy Genie, as part of Swiggy's adjustment to its platform innovation segment's underperformance.</li></ul>

After Suspending Genie, Swiggy To Shut SaaS Platform Minis

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