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AI and Behavioral Marketing: Gold for Business, Risk for People
- AI technologies have enhanced personalized experiences through predictive models and behavioral insights, but pose risks of manipulation.
- Behavioral marketing targets human attention using AI tools, leading to concerns about influencing decision-making and freedom.
- Choice architecture in digital spaces manipulates user decisions subtly, like using fear of missing out to push subscription decisions.
- Choice architects guide behavior online by leveraging psychological tendencies and biases to influence choices.
- Human tendencies play a significant role in decision-making, with users often choosing familiar options over new ones.
- AI marketing exploits psychological biases like status quo bias, social proof, fear of loss, and scarcity to prompt quick decisions.
- Scarcity bias is evident in prompting immediate purchases, bypassing rational decision-making processes.
- Effort justification and emotional attachment nudges are employed through quizzes and personalization to influence buying decisions.
- Narrow framing and comparison nudges are used to influence choices, steering users towards specific decisions.
- AI systems in political campaigns use sophisticated techniques to manipulate voters through tailored messages based on collected data.
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