Data Ethics refers to the moral obligations and considerations related to the collection, storage, and use of data in the digital age.AI and data science have the potential to bring significant benefits, but also carry risks and conflicts, such as bias and unethical outcomes.Examples like the Cambridge Analytica scandal and the need for ethical healthcare data use highlight the consequences of unethical data practices.Balancing innovation with privacy and establishing universal ethical standards are key challenges in data ethics as technology evolves.