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Nngroup
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AI as a Creative Teammate
- AI plays a crucial role as a creative teammate in group settings, similar to solo work.
- Facilitation is key for teams to effectively utilize AI in workshops and critiques.
- A recent study with 776 Procter & Gamble employees examined the impact of AI in group ideation.
- The study compared the quality of ideas generated by individuals, pairs, with and without AI involvement.
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