AI technology has become a double-edged sword, empowering cyber criminals with sophisticated tools for scams and deception.AI tools have made it easier for anyone to create convincing scams with minimal effort, making them indistinguishable from legitimate sources.Despite its challenges, AI can be harnessed as a powerful tool for scam protection by detecting and preventing fraudulent activities in real-time.By integrating AI-driven scam protection into trusted services, we can create a people-first approach to fight against cyber scams and fraud.