<ul><li>British startup Synthesia, which uses AI to generate realistic avatars, has struck a licensing deal with Shutterstock to enhance its technology.</li><li>Synthesia will pay Shutterstock to use its corporate video footage in training its AI model, aiming to improve the realism and expressiveness of their avatars.</li><li>The deal has caused tension between AI firms and creative industries over the use of copyright-protected material without permission, as the UK government proposes to relax copyright law.</li><li>Synthesia, valued at $2.1bn, uses actors to create digital avatars for corporate videos, with clients including Lloyds Bank and the NHS.</li></ul>

AI avatar generator Synthesia does video footage deal with Shutterstock

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