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AI, bot farms and innocent indie victims: how music streaming became a hotbed of fraud and fakery
- The music industry is facing a battle against fraud on streaming services, with AI-generated tracks being used to manipulate royalties.
- Platforms like Spotify and Apple Music are flooded with fake songs, leading to millions of dollars being skimmed off annually.
- Barriers to entry for fraudsters in the music industry are low, with many using bots or click farms to inflate streams.
- Detection systems are being used to combat manipulation, but innocent artists often find their music taken offline unjustly.
- Fraud detection company Fuga assigns severity scores to spot non-human listening patterns and combat manipulation.
- Record industry trade bodies are targeting services that offer artificially inflated streams, with accusations even involving major record companies.
- Many artists have faced takedowns due to suspicious stream spikes, leading to inconvenience and financial losses.
- Deezer claims to have implemented fraud detection systems and manually reviews suspicious activity before taking down tracks.
- Appeals processes for takedowns are often difficult, leaving smaller acts feeling powerless in the face of streaming platforms.
- The battle against streaming manipulation is focusing on containment, with the rise of more subtle methods to fly under detection.
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