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AI Hallucination: When Smart Machines Make Dumb Mistakes — and What CMOs & CEOs Must Do About It

  • AI hallucinations are a silent chaos, where smart machines like ChatGPT, Gemini, Claude, or AI-powered Google Search confidently provide false information.
  • Executives are often unaware of these AI hallucinations.
  • Hallucinating AI fabricates logic and data when lacking information, leading to inaccurate reports and features that nobody wants.
  • The future lies in achieving a balance between AI and human intelligence, and CEOs and CMOs who achieve this balance will succeed in the next decade.

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